Posted by: jmediamaven | January 14, 2010

Let’s talk about money

Over the past couple of months, I’ve been reading a handful of blog posts about how social media is or is not about making money.  Some shun the hard sell (including me), some shove it down your throat (that doesn’t work), and some just don’t address the issue at all.

All marketing is about making money.  I believe this.  Otherwise, why would you want to hire me to help you get your face on facebook?  I help people build their business via social media.  Ergo, make money.

Social media, social networks – the important thing to remember is “social”.  Your customer has to know you, like you, trust you, respect you.  How else will they do business with you?  They won’t.  So be yourself , in your voice, in your mannerism, in your professional way.  On facebook, on Twitter, wherever you are out there.

The thing that differentiates social media from other forms of traditional marketing is the sales cycle.  Social media gives marketers the opportunity to leap the chasm from introduction to sale.  That doesn’t mean a sale happens overnight.  That rarely occurs.  However, it does mean that social media has paved the way for immediate communication and ongoing, open dialogue between the customer and you.  Who are you and the customer?  Just two people who want to arrange a mutually beneficial conclusion to a situation.  Social media smooths your arrival at the solution.

Posted by: jmediamaven | January 5, 2010

The Good Word

Psst.  What’s new?  What’s new with social media (sm)?  No need to whisper.  SM has transformed non-believers into believers and the word continues to spread.

I feel like a teacher, chosen to teach as many as possible the benefits that sm can bring to your life, your business, your sphere.  I go with laptop in hand to meet my next convert.  Rarely do I come across a real skeptic.  After all, sm is tangible – you can see it, change it, mold it – measurable, and creative.

I’ve come to accept as fact that the more things change, the more they stay the same.  Social media is here to stay.  What form(s) it will take in the future is yet to be discovered.


Twitter will endure.  Facebook will morph.  LinkedIn will look different.  Blogs will blog-on.  __X__ will emerge.  But these elements will prevail: timeliness, convenience, bringing people closer together.

I anticipate sm technology advancing.  As sure as the world spins on its axis, I’m here to share the good word with you.

Posted by: jmediamaven | December 29, 2009

It’s so nice to have you visit Red Knot Journey!  Keep your eyes (and mind) open.

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