Posted by: jmediamaven | December 1, 2010

Simplifying Life: part 1- from simple blog to simple website

I started this blog one year ago this month.  Over the past year, I haven’t written for it as often as I would have liked.  But that’s alright because other things were happening, as is the beauty of life unfolding daily.

This December I’m undertaking teaching myself how to build my website with WordPress.  If you’ve looked at my website,, you’ll see it’s static and not very relevant to what I’m doing with social media these days.  It’s time that that changes and WordPress is the tool to affect that change.

I want to share my self-taught experience with you because it may push you to make some positive changes to your website, your business or your life.  You never know what an open mind may think.

Over the next few weeks I’ll be posting my WordPress website learnings here, along with snapshots on Twitter: @jmediamaven and tagged #sb2sw.

Simple is good.  Less is more.  But always dream big.

Posted by: jmediamaven | June 9, 2010

Write, Sight and Sound

I have a photographic memory.  I’m not bragging.  It used to be more reliable 20 years ago but it still comes in handy.  When I arrive at someone’s office, I take in my surroundings.  I notice photos, mementos, furniture style.  It helps me get to know the person behind the talker.  I make mental notes about their environment and interests, which I jot down on a notepad in my car after I leave.

That leads me to my note-taking obsession.  It’s worsened as I get older but I comfort myself in believing that it has led me to become a more creative thinker.  You see, I’m equally right-brained and left-brained and that can be hard to manage.

When I made the jump from ad agency to ad sales in my career, I decided to really hone my networking skills.  The most difficult thing about meeting a bunch of new people in an unfamiliar setting is remembering everyone’s name.  You’re bombarded with new faces and name badges (or no name badges).

One of the few pearls I’ve learned thus far in my journey through life is that there’s nothing sweeter than hearing the sound of your name from another human being.  This holds true for business or non-business interactions.

And one of my most valuable assets is being able to connect with someone using their name.  Over time, I’ve fine-tuned my skill to remember people’s names and their subtle nuances.  Here’s how I do it.

  • When I am introduced to someone I’m meeting for the first time, I repeat their name back to them in my response: “It’s so nice to meet you Claire.”
  • I silently repeat their name in my head a few times.  Repetition plays a major role in memory.
  • Listen and listen some more.
  • Mirror what they just said by paraphrasing it.
  • And, of course, take notes.

Thank you for reading, seeing and listening.  Now, I must get back to writing notes on a pad and paper…

Posted by: jmediamaven | May 2, 2010

Tuning Out to Tune In – Where do you go?

With all of the distractions in the current info-soaked landscape, I relish my quiet time.  This from an advertising/media maven.  I suppose it’s only fitting that the more bombarded I am with “info”, that I really need my down time.

Fact is, we all need to tune into ourselves to remain sane, reconnect with our peace, and center.

Where do I go to tune out and tune into me?  Fortunately, I live near the water and that is my first true love (apologies to all of my other loves).  A close second is going for a solo drive in my Turbo Jetta (yes, I’m a car geek with a manual transmission), blasting my music while singing at the top of my lungs. In my car, I alternate between loud decibel levels and silence. The jarring contrast moves me from chaos to stream of consciousness in a few strong heartbeats. Once I’m there, I can do anything.

Where do you go?

Posted by: jmediamaven | April 18, 2010


As the world gets smaller and people get closer, my brief thought on how to attract/shine/travel through the real or virtual pipeline.


Be real.  Be yourself.  Don’t make excuses.  Don’t lie.


One falsehood begets another, resulting in a mired mess so far from the truth that you lose your ‘self’.


No need to compartmentalize.  You can be genuine everywhere and not hide anywhere.

Posted by: jmediamaven | February 4, 2010

What’s Up With That? A light-hearted look at social media.

What’s Up With That?  A light-hearted look at social media.  (Or, an example of what my mind conjures up at 1am.)

Facebook – If you’re an avid reader, you likely have your favorite genres: biography, mystery, non-fiction.  Well, this book is like nothing you’ve ever encountered between two covers.  As a matter of fact, it doesn’t have any covers.  It exists in the cloud.  With many plots, innumerable characters and, dare I say, multiple climaxes, it takes a lot of focus to get through this baby.  Or, rather, it takes a lot of inattention to any one storyline.  This is because any given storyline can, on a whim, rocket off tangentially to another planet.  What’s up with that?  The hard truth is that there is no end to this epic book because a character always has something to say.

Twitter – Twitter is to us baby boomers as texting is to Gens X, Y (Z?) and tweens.  We “adults” place our tweeting high above the lowly texters.  What’s up with that?  If you know the history of Twitter, then you know that its foundation of 140 characters was based on the number of characters allowed in a cell phone text, 160.  So the next time you tell your son or daughter to quit texting at the dinner table, consider your own idiosyncrasies – like when you absentmindedly keep checking your smart phone to see who’s following you.  Admit it.  You’ve got a nervous tic and it’s called Twitter.

LinkedIn – As the professional networking network, I think LinkedIn takes itself a little too seriously.  Just look at the home page.  Blah.  What’s up with that?  Could it be any more vanilla?  Remember when you were a kid and you made a chain link out of construction paper?  You marveled at its simple beauty and symmetry.  I think LinkedIn should incorporate a construction paper chain link into their logo and weave it throughout the website.  We unemployed, underemployed, laid-off, fired, down-sized, folk need more fun and color in our job search/networking/connection sites.  Why do you think we’re all over Facebook and Twitter?

Blogging – This is just a very strange sounding word.  What’s up with that?  Weblog is its origin, which is also hard to say.  How about calling it what it is, writing?  There’s nothing more I can say about this one, except…

Blog Roll – I dare you to go into your corner deli or bodega and ask for a blog roll.  The server behind the counter will surely counter with “a blog roll?  What’s up with that?”

Posted by: jmediamaven | January 14, 2010

Let’s talk about money

Over the past couple of months, I’ve been reading a handful of blog posts about how social media is or is not about making money.  Some shun the hard sell (including me), some shove it down your throat (that doesn’t work), and some just don’t address the issue at all.

All marketing is about making money.  I believe this.  Otherwise, why would you want to hire me to help you get your face on facebook?  I help people build their business via social media.  Ergo, make money.

Social media, social networks – the important thing to remember is “social”.  Your customer has to know you, like you, trust you, respect you.  How else will they do business with you?  They won’t.  So be yourself , in your voice, in your mannerism, in your professional way.  On facebook, on Twitter, wherever you are out there.

The thing that differentiates social media from other forms of traditional marketing is the sales cycle.  Social media gives marketers the opportunity to leap the chasm from introduction to sale.  That doesn’t mean a sale happens overnight.  That rarely occurs.  However, it does mean that social media has paved the way for immediate communication and ongoing, open dialogue between the customer and you.  Who are you and the customer?  Just two people who want to arrange a mutually beneficial conclusion to a situation.  Social media smooths your arrival at the solution.

Posted by: jmediamaven | January 5, 2010

The Good Word

Psst.  What’s new?  What’s new with social media (sm)?  No need to whisper.  SM has transformed non-believers into believers and the word continues to spread.

I feel like a teacher, chosen to teach as many as possible the benefits that sm can bring to your life, your business, your sphere.  I go with laptop in hand to meet my next convert.  Rarely do I come across a real skeptic.  After all, sm is tangible – you can see it, change it, mold it – measurable, and creative.

I’ve come to accept as fact that the more things change, the more they stay the same.  Social media is here to stay.  What form(s) it will take in the future is yet to be discovered.


Twitter will endure.  Facebook will morph.  LinkedIn will look different.  Blogs will blog-on.  __X__ will emerge.  But these elements will prevail: timeliness, convenience, bringing people closer together.

I anticipate sm technology advancing.  As sure as the world spins on its axis, I’m here to share the good word with you.

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